online : Sue On The Web

Feb

Your Twitter Followers Aren’t a Community

I believe that the job titles Social Media Manager and Community Manager are becoming confused. Do people often take on both roles under one umbrella … yes they do …. absolutely. Indeed many companies are hiring Social Media Community Managers. But there is a distinct difference between the duties carried out by each. Many Social Media Managers are aligned with the Marketing dept and use social media platforms to reach their customers, and they don't generally manage a community. On the other hand, if you … [Read more...]

Oct

The Power of Online Community

By Sue | Uncategorized

4 Comments

I thought I would share this story on my blog. It truly is a great example of what often goes behind the scenes in an online community and one of the reasons why I love communities so much. It's a prime example of how we aren't pixels on the end of a screen, we are living, breathing human beings who reach out to each other, no matter where in the world we are, or our personal circumstances. We get to touch lives we wouldn't otherwise have the opportunity to connect with if it wasn't for this virtual connection that … [Read more...]

Aug

Thinking of growing a mustache …. what do you think?

By Sue | community, complaints, issues, manager, Online Community Management, tweet

3 Comments

Following on from one of my recent tweets, I thought you would like to see this lovely pic of me. Said troll came back to re-register today in order to let me know how he felt about the fact he was banned from the community. I actually think I look very fetching with a mustache and love the way he's combined the HItler reference, with a more updated reference to a Suddam Hussein type person. Very current. So if anyone believed that I was exaggerating in this post when I mentioned you need a thick skin in this line … [Read more...]

Jun

Community Relationships

By Sue | community, forum, manager, members, Online Community Management

1 Comment

It's the relationships your members are able to create with each other, that makes the difference between a good community and a great one. People come together because a common element draws them in, but what happens after that initial buzz wears off? You can create as many special offers, and campaigns, as you want, but those only provide short term responses. So what is it that keeps people coming back? The relationships they form. So how do you encourage members to build relationships? Make each new … [Read more...]

May

Rose-Tinted Specs?

By Sue | community, job, Online Community Management, position

4 Comments

I frequently come across an article that states that the Online Community Manager position is an up-and-coming role, with some even suggesting that if one "Tweets" or uses online communities then anyone can do the job. But that's really not the case. It takes a special kind of person, with a particular mindset. And not everyone is suited to that. For instance I couldn't be a nurse or an accountant just because I balance my own books, or have nursed my son when he was sick. (I know, extreme examples, but you get my … [Read more...]

Sep

Some Great Blogs I Read About Online Community Management

By Sue | community, manager, Online Community Management

2 Comments

There are some fantastic Online Community Managers out there who are wonderful at sharing information, and experiences, about Online Community Management. Here are some of my favourites: Connie Bensen. Is a huge advocate of Community Managers and shares her insight on job descriptions, roles, responsibilities and salaries of CM's. A great blog for anyone in a CM role, looking to enter the role, or for companies looking to hire an Online Community Manager. Community Spark Martin Reed has been an Online … [Read more...]

Sep

What's in a Name?

By Sue | community, manager, Online Community Management, social, social media

4 Comments

I have been monitoring new job postings for Community Managers and noticing that the job descriptions, roles and responsibilities, varies widely, and it made me wonder if many employers are blurring the lines between community management and social media. In many areas these roles do over lap, and I think that's what makes it somewhat confusing. Some roles I've seen advertised are clearly not roles for Online Community Managers, but rather Social Media Managers/Marketers. So what's in name, should … [Read more...]

Aug