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Feb
14

Your Twitter Followers Aren’t a Community

By | community, Facebook, Twitter

3 Comments

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I believe that the job titles Social Media Manager and Community Manager are becoming confused. Do people often take on both roles under one umbrella … yes they do …. absolutely. Indeed many companies are hiring Social Media Community Managers. But there is a distinct difference between the duties carried out by each. Many Social Media Managers are aligned with the Marketing dept and use social media platforms to reach their customers, and they don't generally manage a community. On the other hand, if you … [Read more...]

May
18

An Example of Doing it Right – Aberystwyth University

By | community, Online Community Management

1 Comment

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It's so easy for us to highlight the cases we come across where community or social media is "done wrong"  and to pick holes in those examples. Yes we all need to understand and learn about doing it wrong so that we can avoid those pitfalls ourselves, but I feel that examples of "doing it right" are just as important. For instance, I've been taking horse riding lessons for the past year, (I know at my grand old age of 45 ... oh blimey did I just type that out loud ... shhh don't tell anyone) and when I'm … [Read more...]

Sep
07

Little Boxes

By | community, Facebook, social media, Twitter

2 Comments

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I'm sure I am not the only one who doesn't open up her FaceBook page to the world, and his dog. My FB is for close friends and family only. I don't accept friend requests from acquaintances, neighbors I barely know, work colleagues, moderators from my community,  or old school friends that I have hardly spoken to (if at all) in the last 27 years. Nor do I want to connect my FB account to every other social networking platform or community that I use. I want those things kept separate. To me it makes sense to put … [Read more...]